The Sustaining Force of A Powerful Idea
By most accounts, the stirrup was first implemented by the Chinese around 400 BCE, an idea born of trying to solve the problem of how to keep a warrior firmly astride his horse. It was a brilliant idea...
View ArticleThe New York Times Business Best Sellers – December, 2012
At the start of each month, in the Sunday Business section, The New York Times publishes a boxed feature with its list of top ten bestselling hardcover and five bestselling paperback business books....
View ArticleYou Need an Editor More Than You Need a Publisher
One of my favorite NPR radio shows, “On the Media,” broadcast a show called “Publishing: Adapt or Die,” a few weeks ago. It was compiled from a bunch of interviews with different folks. In one segment,...
View ArticleHow to put a fresh spin on a classic business book concept
You’re a consultant who wants to write a book to promote your expertise and to build a prospect stream. Good idea. No better way to impress prospects than to say, “Here’s my book.” To direct marketers,...
View ArticleWriting a Book: More Than Meets the Eye
I recently finished a long, intense, fascinating ghostwriting project. The book has been published, and it’s not only timely and interesting, it’s a handsome, elegantly designed two-color work. And...
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